Adore Beauty's IPO was underwritten by lead managers Morgan Stanley, UBS, and Shaw and Partners and it listed on the ASX on 23 October under … The firms are expected to help prepare Adore Beauty for an initial public offering, while its board and majority shareho IPO Watch | ASX Upcoming Floats, Live Floats, & Listing Scorecards IPOs Upcoming IPOs Live Offers IPO Submissions It’s been a huge fortnight for IPO activity on the ASX. If you’ve been following the talk of the town for the last few weeks, you’ll know that Adore Beauty is set to list on the Australian Securities Exchange (ASX) on Friday, under the stock code ABY. It was founded in 1999 in Kate Morris’ garage and has since grown to be Australia’s largest pureplay online beauty retailer. In 2019, Quadrant Equity acquired 60 percent of the online retailer. If successful, Adore Beauty would have the largest IPO in Australia so far in 2020. Adore Beauty launched its IPO on Australian Securities Exchange (ASX) this Friday; the eCommerce retailer was expected to raise more than A$250 million. The IPO is the largest to list on the ASX in 2020 to date. Kate Morris, who founded the company, is the first female to lead an IPO launch in Australia; majority of Adore Beauty workforce is female-led. The IPO is the largest to list on the ASX in 2020 to date. Lofty ambitions. Adore Beauty is an Australian e-commerce business and is the official stockist of over 230 leading beauty brands. Following what Wilson Asset Management dubbed as "one of the year's hottest IPOs", Adore Beauty (ASX: ABY) has today landed on the ASX, witnessing a modest rise in its share price. Aussie Broadband has been the top-performing ASX initial public offering over the past two weeks, while closely watched Adore Beauty shares were trading below their IPO price on Tuesday.. Aussie Broadband shares were trading at $1.895 on Tuesday afternoon, up 89.5 per cent from its $1 IPO price. It was founded in 1999 in Kate Morris’ garage and has since grown to be Australia’s largest pureplay online beauty retailer. Adore Beauty was owned by co-founders Kate Morris and James Height and the Quadrant Growth Fund. The offer values the company at $614.8 million, and will be based on an offer price of $6.75 per share and feature the ASX code ABY. The company, which sells beauty and skincare products online, saw its shares up 10 per cent to their highest point today of $7.42. Adore Beauty has today launched a prospectus with the Australian Securities and Investments Commission to list on the Australian Securities Exchange, and is looking to raise $269.5 million through an IPO. The post Adore Beauty (ASX:ABY) share price lower despite upgrading guidance appeared first on Motley Fool Australia. 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